As memory is so closely linked to emotions, by triggering emotional memories you help customers create a picture of what need your product fulfils. Read on to find out how to stimulate cognitive processes that direct goal-directed behavior and decision making in your customers.
The ANB is the global professional association focusing exclusively on the interface between business and neuroscience. We are born to unite those interested in the application of neuroscience in product and service development.
Our vision is to promote best practice in the development and promotion of services and products based on neuroscience principles, research and concepts.
Our mission is to bring together representatives from the distinctive fields of neuroscience and business with the common interest to move the industry forward.