Jigsaw Research provides its clients with a team of exclusively senior researchers, who have an average of 15 years’ agency and/or client-side experience. This means that our clients benefit from senior level involvement at all stages of every project – not just at the sales and presentation stage. We work with our clients in a variety of ways, depending on their unique needs. These roles include traditional project management, consultancy and long term secondments.
We cover a range of business sectors including Financial Services, Professional Services, Technology & media, Retail, Travel, Energy, Life Sciences and Public Sector. International research makes up over 50% of our work, and we cover every continent.
We follow a “whole consciousness” approach to help us dig deeper and allow the subconscious to come through in our research. This reveals fresh perspectives that simplistic ‘ask and tell’ research struggles to uncover, enabling us to build a more authentic picture of why people think and behave the way they do – whether that’s how they react to advertising or how they make purchase decisions.
We’re also driven by a belief in “integrative excellence” and our unique solutions bring together ideas and applications not only from our own experience, but also from behavioural economics, neuroscience, psychology, anthropology, and popular culture, to help our clients develop more realistic and effective strategies for achieving their business objectives.